In the projects I’m about to present, I took part in every stage of the creative process. My role was to imagine and shape a strong artistic direction: defining a vision, building a universe, and crafting a visual identity that is both coherent and inspiring. Creative direction means orchestrating every detail from the concept to the final image to convey a clear intention and evoke emotion.

I designed the mock-ups, created reference visuals, and established the aesthetic foundations of the project. I selected the styling, crafted pieces when necessary, defined the set design, and developed the hair and makeup concepts. Every decision was driven by the same ambition: to give meaning to the image and deepen the story we wanted to tell.